BURBERRY

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 The Heritage and Evolution of Burberry

Burberry is a renowned British luxury fashion house with a rich history spanning over 160 years. Founded in 1856 by Thomas Burberry, a 21-year-old former draper's apprentice, the brand has grown from a focus on functional outdoor attire to become a global fashion powerhouse. Its core values of luxury, craftsmanship, and innovation are deeply rooted in its British heritage.

Key Milestones in Burberry's History

 * 1856: The Founding - Thomas Burberry opens his first store in Basingstoke, England, with a vision to create durable and comfortable outerwear to combat the British weather.

 * 1879: Invention of Gabardine - Burberry invents and patents gabardine, a revolutionary, breathable, and waterproof fabric. The yarn is waterproofed before weaving, a technique that set it apart from the heavy, uncomfortable waterproof garments of the time.

 * 1901: The Equestrian Knight Logo - The iconic Equestrian Knight Logo is developed, featuring the Latin word "Prorsum," meaning "forwards," which is still a hallmark of the brand's identity.

 * Early 1900s: Outfitter to Explorers and the Military - Burberry's gabardine fabric becomes the material of choice for adventurers, including polar explorers Roald Amundsen and Ernest Shackleton, and aviators.

 * World War I: The Trench Coat - The British War Office commissions Burberry to adapt its officer's coat for modern warfare, resulting in the creation of the legendary trench coat. Its design, with features like epaulettes and D-rings, was born out of function for military officers and has since become a timeless fashion icon.

 * 1920s: Introduction of the Burberry Check - The famous Burberry check pattern is first introduced as a lining for its trench coats. The beige base with black, white, and red lines has since become a globally recognized symbol of the brand.

 * 1998: The Name Change - The company, which had adopted the name "Burberrys" for a period, officially reverts to "Burberry."

Products and Services

Burberry is known for its ready-to-wear collections, leather accessories, footwear, and fragrances. The brand's most iconic products include:

 * The Trench Coat: A testament to its history of innovation and craftsmanship, each trench coat is meticulously handcrafted in the UK.

 * The Burberry Check: The signature pattern is featured on a wide range of products, including scarves, bags, and clothing.

 * Leather Accessories: The brand offers a variety of handbags, wallets, and other leather goods.

 * Fragrances: Burberry has a well-established presence in the fragrance market.

In a commitment to sustainability and product longevity, Burberry also offers "ReBurberry Services." These services, available in many of its stores globally, include Refresh, Repair, and Remake options for a variety of products, from trench coats and leather bags to sneakers.

Leadership and Creative Direction

Burberry has seen a succession of influential creative leaders who have shaped the brand's aesthetic. Following the tenure of Riccardo Tisci, Daniel Lee was appointed as the Chief Creative Officer in October 2022. A British designer known for his work at Bottega Veneta, Lee is responsible for overseeing all of Burberry's collections and is tasked with ushering in the next chapter for

 the luxury brand.